Deckers Opened 4 New Stores in 2009!

Deckers Outdoor Corporation is headquartered in Goleta, CA, a small coastal community along the central California coastline and located close to the University of California, Santa Barbara.

It is there, as a UCSB student, that Doug Otto, Chairman, began producing sandals in 1973. Since then, Deckers has grown into an international company with three footwear brands - Teva, Simple and UGG® Australia. Deckers products enjoy a high level of brand name recognition and consumer appeal by combining functional and creative designs with quality materials and construction.

In spite of a weak economy, Deckers has experienced success this year, opening four new stores including two international stores. They've opened stores in:

Cabazon, CA
Honolulu, HI
Manchester, United Kingdom
Tokyo, Japan

Big Hairy Dog is proud to help Deckers with the technology end of their business, and congratulates Deckers Outdoor Corporation on their success and growth.

Retail Pro Supports Strategies to Sell in a Weak Economy

It's NOT all bad news in the retail industry. The Good News is that retailers are finding innovative ways to create sales in a weak economy. Many smart retailers are thinking outside the box - entertaining new and creative ideas to bring customers into their store.

Some ideas to enhance your holiday business:

• Know your Customers.....know them by name. Communication is key in knowing your customers and their needs. Make shopping in your store a personal experience for your customers, and gain their loyalty.
  
  
• If your customers are going through difficult financial times, arrange methods of payment that make purchases easier. Offer reward programs and methods of payment such as: Customer Loyalty, Lay-Away, Buy one Get one, Seasonal Pricing, etc.
  
  
• Make shopping entertaining. Many smart retailers are using entertainment to draw a crowd. Recitals, live music, book signing, dancing or makeup demonstrations are all fun events that will not only bring in your customers, but their friends as well. Market these ideas to your customers well before the event takes place. Fun sparks sales.
  
  
• Concentrate on basic necessities over high end luxury items. Selling high end may only be encouraging your customers to shop elsewhere for a bargain.

Retail Pro supports your efforts to know your customers, offer optional payment methods, and know your inventory. Big Hairy Dog is committed to helping you be successful. Your BHD Sales Reps, Certified Technicians and Customer Service Representatives are ready to answer your questions and help you increase profits!! Call 800-377-7776

http://www.mcall.com/business/outlook/all-outlook09-retailers,0,6602402.story