Advice from Fashion Reflection in Sherman, TX

It is our experience that when we focus upon our top 100 customers, our business increases, the customers are pleased that we are being attentive to their needs and wants, and we get ideas from them as to what we can introduce to our boutique. Business has had a real surge in the last 30 days for us. We have hosted a "Preferred Customer Sale" for the top 100 people July 9,10,11. And our experience was that while the customer may have come for the sale, they were also interested in seeing the new fall arrivals, or they were open to a new piece complementing a sale piece. Therefore, our sales escalated as they were making complete outfits . . . and not necessarily just with the sale merchandise. We have sent "Sizzlin' Summer Sale" cards to our next 100 customers for July 16, 17, 18. So, we are anxious to see what this weekend brings. The ultimate lesson from our efforts is focus upon the people that shop with us most often. They seem to appreciate the attention.