BHD Customer, 'Rack N Road' enjoying its most profitable year!!

From Sacramento Business Journal, Sept. 25, 2009

"The retail market is still bad, but Rack N Road is creating sales from what had been lost opportunities. As a result, the local retailer has just enjoyed its most profitable year.

Early in the recession, the Sacramento-based chain of eight stores renegotiated leases, cut staff, and reduced marketing and insurance costs. The seller of vehicle racks and travel gear also benefited from budget-conscious consumers’ switch to short road trips, given high fuel costs and tighter budgets.

The biggest change for Rack N Road, though, came from listening in on employees’ phone calls with customers. Monitoring and analyzing calls is somewhat Big Brother-ish, company president and chief executive officer Greg Bauer acknowledges, but it works. Sales increase, and customers get better service.

“We’re beating our 2007 numbers,” Bauer said."

Big Hairy Dog congratulates Rack N Road (formerly known as 'Sports Rack') on its innovative business practices, resulting in great success!