On Monday, November 30th Leisure Trends Group conducted an on-line survey among its retail panel, which represents over 2,300 retail doors, to gauge consumer buying in the Outdoor, Snow, Paddle, Running, Scuba and Cycling Industries over the Black Friday weekend. Responses were received from retailers representing 536 doors in 42 states. While trends vary from industry to industry the overall results are upbeat with 40% of retailers reporting increased sales compared to 2008!
Sales:
Most retailers report Black Friday weekend sales that were above or equal to last year.
40% of retailers report increased sales.
Traffic:
Looking at in-store traffic within sport and sport specialty channels, most retailers' expectations were reached or exceeded on Black Friday weekend.
37% of retailers report better than expected traffic.
Outlook:
These results leave retailers optimistic regarding the remaining weeks of the holiday season.
52% believe this holiday season will be better than last year.
How did sales this past Black Friday weekend compare to last year?
Outdoor, UP 78%
Snow Sports, UP 4%
Cycling, UP 35%
Running, UP 76%
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment