Monday, March 16, 2009

Retail Pro Customer Loyalty Interface Increasing Sales!

We are hearing from customers that the 'Customer Loyalty' interface to Retail Pro is bringing loyal customers into the store more often, and these same customers are spending more on purchases. Jonathan from Mr. S. Leather in San Francisco, CA says, "Customer Loyalty is working perfectly to maintain happy customers. Even though we can't measure 'word-of-mouth' business, I can measure that our loyal customers come in more frequently and spend more money." Mr. S. Leather gives their customers their loyalty dollars at the time of purchase.

Cara, from Lewis & Clark Outfitters, in Springdale, AR similarly says, "The Customer Loyalty program is definately bringing the 'loyal customer' in more often with a higher average ticket. We find that our 'loyal customers' make up about 20% of our customer base, but are responsible for 40% of our sales. They have a healthy margin, even while using the points, they shop more often and spend about $25 more each visit."

BHD has been providing Features of the Month which spotlight Retail Pro Reports that can increase profits for your retail business. Please read the BHD February and March newsletters for more details, and look for the April newsletter coming soon.

We say it often: Big Hairy Dog is committed to YOUR success. We want to help you through education, service, customizations, upgrades, and any way we can, to help your profits increase, and your business succeed. Please let us know how we can help you. Call us at 800-377-7776.

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